The all-new, fourth-era Toyota Tacoma has made records by winning the exceedingly coveted “Truck of Texas” title at the 31st annual Texas Truck Rodeo, hosted through the Texas Auto Writers Association (TAWA). This success marks the first time a midsize pickup truck has earned this distinction, a name typically ruled through full-size trucks.
This popularity continues Toyota’s awesome song record on the Truck Rodeo, where the Tundra earned the top honor in both 2022 and 2024.
In addition to the Tacoma’s huge win, the all-new Lexus GX 550 was given the name of “SUV of Texas” on the same occasion. Both cars stood out among fierce opposition, showcasing Toyota and Lexus commitment to innovation and excellence.
Also Read: The 2025 Toyota Prius: Now with Moody Nightshade Style
Top Honors and Technical Awards for Toyota and Lexus
At this 12 months’s event, TAWA members also voted on diverse category and technical awards. Toyota and Lexus swept numerous key titles:- Midsize Truck of Texas: Toyota Tacoma
- Midsize SUV of Texas: Lexus GX 550
- Best Towing Technology: Toyota’s Wireless Trailer Camera
- Best Driver Assist or Safety Feature: Toyota Safety Sense three.Zero
A New Era for Toyota Tacoma
The fourth-technology Toyota Tacoma debuted inside the spring of 2023, bringing groundbreaking features and engineering to the midsize truck segment. It gives new powertrains, including the i-FORCE MAX hybrid powertrain with an impressive overall system output of 326 horsepower and a 75% boom in torque compared to the previous generation.
Key highlights of the all-new Tacoma:- 11 Unique Grades: Options designed to cater to special existence and consumer desires.
- TRD Pro: Features the IsoDynamic Performance Seat for better off-avenue driving comfort and manage.
- Trailhunter Grade: A manufacturing facility-built overlanding rig geared up with premium components from ARB, Old Man Emu, and RIGID.
- Designed and Engineered within the U.S.: Created via Calty Design Research in California and TMNA R&D in Ann Arbor, and assembled for North America.
Dedra DeLilli, Toyota’s Vice President of Vehicle Marketing and Communications, expressed pleasure in the Tacoma’s accomplishment:
“After being the most popular midsize pickup inside the U.S. For the final twenty years in a row, it’s exquisite to peer the all-new Tacoma be presented as Truck of Texas. We are honored that TAWA identified the Tacoma as the first Truck of Texas from a segment aside from sizeable pickup.”
The Lexus GX 550: A Luxury SUV with Unmatched Capability
The Lexus GX 550, offered “SUV of Texas”, is a midsize SUV that combines luxury and rancid-street overall performance. It obtained high reward from TAWA individuals for its indoors, outdoors, performance, and value.
About the Texas Truck Rodeo
TAWA’s Texas Truck Rodeo is an annual occasion that brings collectively automotive reporters to evaluate the trendy vehicles and SUVs on tough off-road courses and roadways. This yr’s event became held at Eagles Canyon Raceway in Decatur, Texas, wherein cars were judged based on criteria inclusive of indoors, outside, overall performance, value, and personal appeal.
According to Cory Fourniquet, President of TAWA:
“The Truck of Texas award is prestigious and competitive, and the Tacoma has honestly earned the name. The Tacoma impressed our individuals with its various grades and new powertrains.”
TAWA is a Texas-based totally nonprofit association committed to promoting professionalism and satisfactory in automobile journalism. It has been website hosting occasions like the Texas Auto Roundup and Texas Truck Rodeo for over decades, permitting contributors to enjoy vehicles from top manufacturers in one location.
Also Read: Toyota Launches New 2025 Grand Highlander to the US Market
Toyota’s Legacy of Innovation
Toyota’s persisted dominance on the Texas Truck Rodeo underscores its recognition for handing over motors that excel in performance, protection, and innovation. The all-new Tacoma and Lexus GX 550 are testaments to the emblem’s commitment to providing clients with versatile, reliable, and modern-day cars.
With the brand new awards, Toyota and Lexus have once again set the benchmark inside the industry, proving their capability to cater to various customer wishes even as redefining what trucks and SUVs can attain.
