
The all-new, 0.33-technology Lexus GX 550 Luxury Utility Vehicle has been provided the celebrated identify of SUV of Texas by the Texas Auto Writers Association (TAWA) at their pretty expected 31 annual Texas Truck Rodeo event. This popularity solidifies the Lexus GX 550’s role as a pinnacle-tier midsize SUV, combining off-street functionality, luxurious, and current era.
A New Benchmark for Luxury SUVs
Cynthia Tenhouse, Vice President of Lexus Marketing, emphasised the GX 550’s precise combination of state-of-the-art luxury and rugged overall performance.
“The GX 550 is a testament to the precise blend of off-avenue capability and complicated luxury. Its breadth of choice throughout six grades offers drivers the sturdiness and reliability they want in ordinary existence even as inspiring them to take their subsequent journey each on and rancid the trail.”
The award-prevailing SUV stood out among competitors, proving its fantastic durability, superior technology, and refined comfort.
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Power Meets Efficiency
The 2024 Lexus GX 550 is engineered for each power and performance. Equipped with a twin-turbocharged 3.4L V6 engine, it promises 349 horsepower and an outstanding 479 lb.-toes. Of torque, surpassing the preceding generation’s V8. Paired with a ten-pace Direct Shift Automatic Transmission, it presents a smoother and more responsive using experience, with an stepped forward EPA-expected dual carriageway gasoline economy rating of 21 MPG.
Built for Adventure
The GX 550 keeps its legacy of off-street dominance. The Full-Time 4wd gadget ensures most reliable performance on diverse terrains. The introduction of the Overtrail and Overtrail grades enhances off-avenue capabilities with standard 33-inch all-terrain tires and 18-inch wheels.
The six available grades of the 2024 GX 550 include:- Premium
- Premium+
- Luxury
- Luxury+
- Overtrail
- Overtrail+
Each grade offers a distinct balance of comfort, durability, and adventure-ready features.
Recognition on the Texas Truck Rodeo
TAWA’s annual Texas Truck Rodeo is a prestigious occasion in which pinnacle car newshounds check the modern day SUVs and vehicles on difficult off-avenue trails and concrete streets. The Lexus GX 550 excelled in more than one class, earning the identity of Midsize SUV of Texas further to the coveted SUV of Texas award.
Cory Fourniquet, President of TAWA, shared his thoughts on why the GX 550 stood out:
“The SUV of Texas award is prestigious and aggressive, and the Lexus GX became a large hit at the Truck Rodeo. The GX impressed our participants with its luxurious, generation, and stale-road functionality.”
Toyota’s Double Victory
Lexus’ discern employer, Toyota, also secured pinnacle honors on the occasion, with the all-new Toyota Tacoma being named Truck of Texas. Other Toyota wins protected:
• Midsize Truck of Texas – Toyota Tacoma
• Best Towing Technology – Toyota’s Wireless Trailer Camera
• Best Driver Assist or Safety Feature – Toyota Safety Sense 3.0/Lexus Safety System 3.0
This fulfillment highlights Toyota and Lexus’ commitment to innovation, safety, and superior riding stories.
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A Future of Innovation
As Lexus maintains to push the bounds of luxury, performance, and era, the GX 550’s victory at the Texas Truck Rodeo marks a enormous milestone. This award reaffirms the emblem’s willpower to excellence, imparting customers a automobile that seamlessly blends comfort, electricity, and rancid-street readiness.
With an impressive towing potential, cutting-edge safety functions, and top class indoors, the 2024 Lexus GX 550 is about to redefine what it way to power an SUV in Texas and past.